Many business-to-business technology companies rely on a mix of inbound (advertising, public relations, search marketing and social media) and outbound (sales teams) to drive leads and revenue. In an increasingly complex and noisy marketplace, it is essential for B2B tech companies to cut through the noise. Anvil Media President Kent Lewis will outline five key strategies that will dramatically increase lead volume and quality. The presentation will cover a range of sales strategies and tactics, including client and past prospect engagement, account-based sales (ABS), harvesting LinkedIn and public relations. Based on insights from this session, you will be able to quickly amplify the efficiency and effectiveness of your current sales and marketing efforts.
